Questions every client needs to ponder

Are you planning on investing your time and money in a website for your organization?

Well, I have some questions for you. There are many things to consider before you even contact a web designer, or agency. And you would do well to ask yourself and your team as many of these questions as possible.

General Questions you may need to answer

  • Have you been through the complete web design and development process before?
  • Is this a brochure site, or a blog?
  • Who is your audience?
  • Who are your competitors?
  • What are the website addresses of your competitors?
  • How many other companies have you talked to?
  • What is your main message?
  • Did you or someone else register the domain?
  • Do you have hosting?
  • How familiar are you with search engine optimization and best practices?
  • What are several websites you like?
  • Do you or anyone on your staff have Photoshop or other image editing software?
  • Do you need search engine help?
  • Does the site launch need to coincide with a product launch or any other important milestone?
  • Do you need a content management system?
  • Do you currently have a website?
  • How important is search engine ranking to you?

Most important questions

  • What is your time frame?
  • What do you need your website to do?
  • Do you need ecommerce?
  • Do you need a contact form?
  • Do you need social media tools built in, like Digg, Facebook, Twitter, Stumble Upon, etc.
  • Is there any specific functionality you need?
  • Do you need this to integrate with your existing identity pieces?
  • Is your content ready to be published?
  • How often do you need to update the site?
  • What is your budget?
  • Are you or anyone on your staff familiar with HTML and CSS?

Your likes and dislikes

  • Describe the style of website you are looking for?
  • What are several websites that you like the look of?
  • What bugs you the most about websites?
  • Do you have a catalog or brochure?
  • Will you be providing creative direction?

You already have a website, but it’s time for a refresh

  • How long have you had a website?
  • How are you going to maintain the site?
  • How do people find your current website?
  • When is the last time you updated the site?
  • Are you in touch with the original designer?
  • Is the original developer still available?
  • Do you have access to the web server?
  • Do you have control over the domain?


  • Do you have the Pantone numbers for your current company colors?
  • Do you need any other promotional material?
  • Have you considered redesigning your logo?
  • Have you considered taking a fresh look at your corporate identity? This a good time to consider refresh or an entirely new identity.
  • Do you need a business card and letterhead?
  • Do you need any other graphic design help?
  • How familiar are you with web standards and web design best practices?
  • How important is customization to you?
  • Will you want or need help in making changes? If so, would you need help routinely?